Of Interest

This is really great advice, and the author provides step-by-step instructions on how and why. The most important “why,” though, is that using search engine optimization (SEO) to boost your property or multi-family website in search results will help to improve your rankings. You want to be listed as high in rankings as possible.

Digital Dust. Data mining. By any other name it’s a way to understand and track the online behavior of tenants and prospects. The author concludes that, “Data has become a highly valuable asset, and over the last few years, data volumes have grown massively. Businesses that leveraged data to better understand their customers and improve...

Automation technologies help simplify and maximize the leasing process for both customers and management teams. Satisfaction continues to grow. The writer says, “Automation coupled with CRMs (customer relationship management software) has been one of the most influential tech combinations when it comes to attracting, engaging, and retaining new residents.” Automation provides opportunity to communicate directly...

The author thinks that chatbots, already in use to answer applicant questions, assist in operations and serve residents. Driving this, he says, is Millennials who have no aversion to chatbots, interacting with them daily. They like instantaneous everything. Generation Z lives online with 89 percent doing banking exclusively online. Chatbots have moved from nice-to-have to...